Enjoy Snacks enlisted Jasper Wong to bring a fresh and playful twist to their beloved products by transforming them into whimsical and lovable characters. Tasked with reimagining some of the company's most iconic snacks, Jasper infused each design with his signature vibrant and charming style, creating memorable mascots that would captivate audiences across packaging and marketing materials.

For the initial batch, Jasper focused on three fan-favorite treats: gummy pineapple, gummy lychee, and a delightful set of arare (Japanese rice cracker) characters. Each character was thoughtfully crafted to embody the unique personality of its corresponding snack, from the juicy, tropical charm of the pineapple to the delicate sweetness of the lychee and the savory crunch of arare.